The platform builds the structure.
You write the copy.
SprintUp Education generates your school website automatically: a homepage with your school name and logo, an About section, a list of available courses, contact information, and an enrolment page. The structure exists from the moment you set up your campus — your job is to replace placeholder copy with language that converts prospective students and parents.
One sentence. One outcome.
One clear CTA.
Your homepage has approximately 10 seconds to answer the question a prospective student or parent is asking: “Is this the right school for my child?” Your copy should answer three things immediately: what the school teaches, who it is for, and what makes it different.
Specificity statement: ‘Our Year 10–11 GCSE English intensive is designed for students targeting Grade 7–9 who need structured essay technique practice’ reaches the right student and reassures the wrong one.
Credibility statement: ‘Our lead teacher has 8 years of GCSE English teaching experience and has examined for AQA for 4 years’ is more persuasive than ‘our teachers are experienced and passionate’.
Minimum friction.
Maximum conversion.
The enrolment form is your first contact with a potential student. The longer it is, the more drop-off you will see. For most founding schools, the minimum viable form collects: student name, email, year group, and a brief statement of what they hope to achieve. Four fields. Collect everything else after the student has committed.