Schools buy trust, not price

A school evaluating a €50 listing is not asking
‘is this worth €50?’

School curriculum adoption decisions are trust-sensitive, not price-sensitive. A school admin evaluating a €50 listing is asking: ‘Will this work in my classroom? Will it save my teachers significant planning time? Is this creator reliable enough for an ongoing relationship?’ The factors that reduce perceived risk — reviews, creator credibility, clear learning objectives — are more important to conversion than a lower price.

Schools do not pay for curriculum. They pay for planning time they do not have. Price accordingly.
P8 · Free school model — C6 · Publishing
The three-stage pricing journey

Free to build profile. Paid to earn.
Premium once you have proof.

1️⃣Stage 1: Free — build social proof before asking schools to pay
Your first 1–3 listings should be free. Free listings accumulate adoptions and reviews at dramatically higher rates than paid ones. Three positive reviews from named schools are the single most effective conversion tool for your subsequent paid listings. Do not skip this stage.
2️⃣Stage 2: Paid — earn from proven, reviewed curriculum
Your next listings should be paid at market rate: unit plans at €25–60, half-term schemes at €40–90, full courses at €120–300.
3️⃣Stage 3: Premium — charge above market rate once your track record supports it
After 10+ positive reviews and a demonstrated adoption rate, your pricing can move above market rate. Schools pay a premium for curriculum from creators with a clear track record.
Pricing ranges by product type

What the market currently bears
at each scope level.

Product type
Price range
Notes
Single lesson plan
€5–15
High volume potential, lower average sale value
Unit plan (4–6 lessons)
€25–60
Most common school purchasing unit
Half-term scheme (6–8 lessons)
€40–90
Strong for departmental adoption
Full term scheme (10–12 lessons)
€70–150
Requires established creator profile
Full course (6–8 weeks)
€120–300
Highest margin, requires credibility signals
Assessment pack (5–10 assessments)
€30–80
High repeat adoption — schools need multiple versions