Build once, publish twice

The same curriculum. Two destinations.
20% additional work for 100% additional revenue.

The most efficient both-paths operation builds curriculum once and publishes it twice: once to your school's student portal and once to the marketplace. The only additional work is the packaging — the 20–30 minutes needed to remove school-specific references, adjust the level of specificity in teacher notes, and write the listing copy. Most creators in both-paths operations report that the marketplace version of their school curriculum is actually better than the school version, because the packaging process forces them to make things explicit that they left implicit when producing only for their own use.

The packaging checklist

Before publishing school curriculum
to the marketplace.

📋Four packaging checks before every marketplace publication
1. Remove school-specific references: All references to your school name, specific student names, or local context that won't transfer.

2. Make teacher notes self-standing: A teacher who has never met you should be able to use these without additional context.

3. Check learning objectives are written as student abilities: ‘students will be able to...’ not ‘I will teach students about...’

4. Verify the formative check calibration: Ensure the formative check is calibrated to the learning objective, not to what your specific class happened to need to review.
What school curriculum to publish — and what not to

Not everything transfers.
This checklist identifies what does.

✅Publish — curriculum built around a general curriculum standard
If the curriculum covers a topic that appears in the national curriculum or a common exam specification, other schools need it too. Your GCSE Biology Cell Division unit is needed by every school teaching GCSE Biology.
❌Do not publish — custom scheme built around local context
Your scheme of work built around a local case study or a specific resource your school has access to will not be useful to other schools.
✅Publish — curriculum that was refined by exit ticket data
Curriculum that has been iterated based on real student data is your most valuable marketplace product. A unit that has been through 3 cohorts of agile iteration is demonstrably better than one produced to a brief.