Why a catalogue compounds
A school that adopts one listing
is likely to adopt more.
A single curriculum listing is a product. Ten well-tagged listings in the same subject area is a catalogue — and a catalogue compounds. Schools who adopt one listing are highly likely to adopt others from the same creator, for three reasons: established trust (the first resource worked), reduced search cost (they already know your quality), and complementary coverage (your Year 9 unit naturally leads to your Year 10 unit). The compounding effect means catalogue growth produces non-linear income growth.
Catalogue income modelling
What the income trajectory looks like
at each catalogue size.
Based on typical SprintUp Education marketplace adoption patterns (median performance)
5 listings in one subject area: 2–4 school adoptions/month → €80–200/month creator share
10 listings (mix of free and paid): 6–10 adoptions/month → €300–600/month
20 listings (established creator profile, 15+ reviews): 15–25 adoptions/month → €900–1,800/month
The key variable is niche specificity: a highly specific 20-listing catalogue in A-Level Further Maths significantly outperforms a generic 20-listing primary maths catalogue.
10 listings (mix of free and paid): 6–10 adoptions/month → €300–600/month
20 listings (established creator profile, 15+ reviews): 15–25 adoptions/month → €900–1,800/month
The key variable is niche specificity: a highly specific 20-listing catalogue in A-Level Further Maths significantly outperforms a generic 20-listing primary maths catalogue.
Catalogue design decisions
How you structure your catalogue
determines how it compounds.
Go deep in one subject before going broad — depth compounds, breadth doesn't
A creator with 15 listings across 5 different subjects has a weaker catalogue than a creator with 15 listings all in A-Level Biology. The biology specialist appears at the top of search results for every query in their subject area.
Build progression — listings that naturally lead to other listings
Structure your catalogue as a progression: Year 9 foundation → Year 10 GCSE → Year 11 GCSE revision → A-Level foundation → A-Level exam preparation. A school who adopts your Year 10 unit will adopt your Year 11 unit for the same student a year later.
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