Schools buy trust, not price
School curriculum adoption decisions
are trust-sensitive, not price-sensitive.
A school admin evaluating a €50 listing is not asking ‘is this worth €50?’ They are asking: ‘Will this work in my classroom? Will it save my teachers significant time? Is this creator reliable enough for an ongoing relationship?’ These are risk questions, not price questions. The factors that reduce perceived risk — reviews from similar schools, creator credibility signals, clear learning objectives, evidence of classroom use — are more important to conversion than a lower price.
Schools don't pay for curriculum. They pay for planning time they don't have to spend.
P9 · Teacher entrepreneur — C5 · Revenue & pricing
Pricing ranges by product type
What the market currently bears
at each scope level.
Product type
Price range
Notes
Single lesson plan
€5–15
High volume potential, low ASP.
Unit plan (4–6 lessons)
€25–60
Sweet spot for school departmental adoption.
Half-term scheme of work (6–8 lessons)
€40–90
Most common school purchasing unit.
Full term scheme (10–12 lessons)
€70–150
Strong for established creators with reviews.
Full course (6–8 weeks / 18–24 lessons)
€120–300
Requires creator credibility. Highest margin per sale.
Assessment pack (5–10 assessments)
€30–80
High repeat adoption.
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