Honest projections

Not 'earn €5,000 a month from your sofa.'
Realistic scenario modelling.

Income projections for curriculum creators should be based on realistic inputs: typical catalogue sizes, typical adoption rates, and typical average listing prices — not best-case outcomes from outlier creators. The following scenarios use creator earnings data from SprintUp Education's marketplace, using median rather than top-decile performance.

Scenario A: Focused creator, secondary maths, Year 10–12

Subject-specific niche.
The stronger trajectory.

📊Focused creator — A-Level Further Maths + Year 10–11 GCSE Higher
Month 3 (3 paid listings, 1 free): Adoptions: 6/month. Avg price: €45. Creator share (70%): €189/month

Month 12 (10 paid listings, 2 free): Adoptions: 18/month. Avg price: €52. Creator share: €655/month

Month 24 (18 paid listings, 3 free — 15+ reviews): Adoptions: 28/month. Avg price: €58. Creator share: €1,137/month
Scenario B: Generalist creator, primary, multiple subjects

Breadth without depth.
The weaker trajectory.

📊Generalist creator — primary, multiple subjects
Month 3 (5 paid listings across 3 subjects): Adoptions: 4/month (search dilution). Avg price: €18. Creator share: €50/month

Month 12 (20 listings across 5 subjects): Adoptions: 12/month. Avg price: €20. Creator share: €168/month

Month 24 (35 listings, still generalising): Adoptions: 18/month. Avg price: €22. Creator share: €277/month
The key variables that determine your scenario

Niche specificity is the single
highest-leverage variable.

🎯Niche specificity — the variable that determines which scenario you're in
The Focused Creator has a higher average listing price (specific content commands a premium), higher per-listing adoption rate (every search in their niche surfaces their catalogue), and faster social proof accumulation. All three compound together.
You've finished C5

Revenue understood. C6 covers
making your catalogue discoverable.

Continue to C6: Marketplace growth →← Back to A2