Distribution is the hardest part of the curriculum business. Building professional curriculum is now faster than ever with AI. The constraint isn't production — it's distribution. A well-built curriculum that no school discovers earns nothing.
This cluster covers the distribution mechanics: how schools actually find curriculum on the marketplace, what they look for when evaluating a listing, and what makes them adopt rather than continue browsing.
The good news for founding creators: you're on the platform early. Every school that joins during the founding period sees your listings before the marketplace has competitors. The best time to build marketplace presence is now — before volume reduces visibility. 🚀 Founding creator advantage.
Founding creators get marketplace visibility that won't be available once the platform has hundreds of listings. Your curriculum is seen by every school that joins during this period.
That compounding discovery advantage is worth more than any individual listing optimisation. Article 1